In collaboration with the international classic car rally - the Tulpenrallye - a limited edition watch was designed. I've worked on developing the concept, the branding and all (online) content.
A Limited Edition Watch
The Tulpenrallye is the oldest Dutch classic car competition. In honor of their 64th edition, the watch brand Fromanteel was asked to design an exclusive limited edition watch. The project started with a singe product sketch and a product name - the Tulip 64 GMT. Together with a graphic designer, we created a unique story behind the watch to make it succeed amongst the target audience. With the concept "The Memories Remain", we successfully designed a website, print work and multiple social media campaigns.
Involvement
Copywriting & Branding
Company
Fromanteel
