In collaboration with the Dutch Naval Aviation Service, a special edition watch was launched in the form of a crowdfunding project. I worked on developing the concept, creating a story around it and writing all website copy.
Involvement
Copywriting & branding
Company
Fromanteel
The MLD-100
In honor of the 100 year's anniversary of the Dutch Naval Aviation Service, a special edition watch was designed. The project was set up as an a crowdfunding project - the moment a minimum of 100 watches were sold, the project was a success. Together with a graphic designer, we were responsible for the concept, the branding and a newsletter campaign. With only one month as period of sales and quite a critical target audience, we succeeded in selling the concept and we sold over a 100 watches. www.fromanteelmld.nl
