Naturelle is a modern and refreshing second hand clothing store, selling clothes, accessories and lifestyle for women. The store's mission is to lift women's shopping experience to a higher level in an environment that feels like they are actually shopping brand new clothes.
Naturelle
Naturelle is a second hand clothing and lifestyle store for women. In 2009, the store opened its doors in a busy shopping street in Oegstgeest. The shop gives women the change to buy second hand clothing with the experience of a store with brand new clothes and accessories. The vibe is fresh, clean and modern. As second hand clothing had quite a ‘dusty’ and ‘old-fashioned’ image in that time, all communication needed match the interior of the store. I worked on designing the website, creating (print) content and setting up newsletter campaigns.
www.naturelle-oegstgeest.nl
Involvement
Webshop development, online marketing & photography
Company
Naturelle
Newsletter campaigns
Every month, a newsletter is sent to the customer database of Naturelle. These newsletters contains relevant content to inform the customers about the latest news and trends. I am responsible for the textual and visual content of these newsletters and I make sure that the right customers get the right information.
